GAP was opened by Don and Doris Fisher with their first store in SAn Fransico, CA in 1969. The GAP was thought about when Mr. Fisher could not find a pair of jeans. He noticed trends throughout the city. HE notcied that there was a need of comfortable,cheap and durable clothing. This was his inspiration. The GAP was first opened as a record and jeans. All jeans especially Levi Strauss. Essentially the FIsher's had no prior retail expierence but after advertising in local papers that jeans were selling by the ton at rock bottom prices, the place became a hit.
The GAP continued to be all the rage through the 80's and 90s with a new president,Millard Drexler. After many ups and downs and changes to the company the GAP continues to be a successful retail store. THe brand now holds true to Banana Republic, Old Navy, and Baby Gap.
The GAP now has over 169,000 employees. The theory of never stop moving has helped the company stay afloat. The first international GAP store was opened in London in 1987. The GAP website was debuted in 1997.
Photo: photbucket.com
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