2nd Blog Repost GAP HISTORY

GAP was opened by Don and Doris Fisher with their first store in SAn Fransico, CA in 1969. The GAP was thought about when Mr. Fisher could not find a pair of jeans. He noticed trends throughout the city. HE notcied that there was a need of comfortable,cheap and durable clothing. This was his inspiration. The GAP was first opened as a record and jeans. All jeans especially Levi Strauss. Essentially the FIsher's had no prior retail expierence but after advertising in local papers that jeans were selling by the ton at rock bottom prices, the place became a hit.

The GAP continued to be all the rage through the 80's and 90s with a new president,Millard Drexler. After many ups and downs and changes to the company the GAP continues to be a successful retail store. THe brand now holds true to Banana Republic, Old Navy, and Baby Gap.
The GAP now has over 169,000 employees. The theory of never stop moving has helped the company stay afloat. The first international GAP store was opened in London in 1987. The GAP website was debuted in 1997.

Photo: photbucket.com

VALs Survey/Target Market

According to the VALs survey I was considered an Expierencer/Innovator. I do have to agree that the survey was accurate. I like to experience new things. Everything from the latest restaurant to seeing the newest movies. As far as the innovator part I would have to agree with as well. I like to be the one that wants the latest trends and newest technology. The survey did ask specific questions and it match me completely.
My group's target market was for Old Navy. We said that we thought it was from toddlers to adults in their late twenties/early thirties. As far as the "targeted person" I feel I might not sit in with the crowd that shops at Old Navy, just for the fact that it may not be as trend focused as Forever 21 or Nordstrom. Otherwise the innovator side of me wants to try to find something from the store! :-)


*photobucket.com